Custom Shopify Themes: When Dawn Isn't Enough
Custom Shopify theme guide: when Dawn customization is enough vs when you need full custom. Real decision framework.
Read MoreYears of quick fixes, abandoned apps, and outdated code are slowing you down. We clean up the mess, optimize your theme, and get your store running like new—faster, cleaner, and ready to scale.
Start Your Cleanup$shopify theme checkScanning theme...!Found 32 unused apps!2.4MB unused CSS detected!14 deprecated Liquid tags$wilco cleanup --safeCleanup complete!Performance: 34 → 89
From app audits to theme optimization, we restore your store to peak performance.
Review installed apps, remove unused ones, consolidate overlapping functionality. Stop paying for apps you don't need.
Clean up custom Liquid code, remove deprecated patterns, optimize CSS/JS. Faster load times, better maintainability.
Image optimization, lazy loading, script defer, critical CSS extraction. Hit those Core Web Vitals targets.
Migrate from Vintage to OS 2.0, safe updates, preserve customizations. Future-proof your store.
Refactor messy code, remove dead code, standardize patterns. Make your theme a joy to work with again.
Regular monitoring, quarterly cleanup cycles, proactive updates. Keep your store running smoothly.
A systematic approach to restoring your store's health and performance.
Full store scan, app inventory, performance baseline. We identify every issue slowing you down and document the current state.
Prioritized recommendations, timeline, risk assessment. You'll know exactly what we'll do, in what order, and why.
Staged removal with rollback points. We never make changes without a safety net—your store stays live throughout.
Theme code refactoring, speed improvements, Core Web Vitals fixes. This is where the magic happens.
Documentation, training, ongoing support. You'll understand what changed and how to maintain it.
No. We use a staged approach with rollback points at every step. Before removing anything, we verify it's not in use. Your store stays live and functional throughout the entire process. We also maintain backups of everything we touch.
Most cleanups take 1-2 weeks depending on the store's complexity and the amount of accumulated debt. Simple app audits can be done in a few days. Full theme overhauls with OS 2.0 migration may take 3-4 weeks.
Absolutely. We document all customizations before making changes and carefully migrate them during optimization. Your store's unique look and functionality won't be lost—it'll just run better.
Not necessarily, but we highly recommend it. OS 2.0 offers better performance, more flexibility, and is where Shopify is focusing development. If your theme is vintage, we can migrate your customizations safely.
We always export app data before removal when possible. Many apps store data in Shopify metafields, which persist after uninstalling. We'll advise you on data retention for each app and ensure nothing critical is lost.
We work on a duplicate theme first, test extensively, then publish only when verified. We keep full backups, document every change, and can rollback instantly if needed. Your live store is never at risk.
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Read MoreLet's audit your store and create a cleanup plan that gets you back to peak performance—no disruptions, no data loss.
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