Cookie Policy
Effective Date: January 15, 2025
This Cookie Policy explains how wilco.web (WILCO WEB, LLC) uses cookies and similar tracking technologies when you visit our website. We respect your privacy and are committed to providing you with clear information about our data practices.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help the website remember information about your visit, making your next visit easier and the site more useful to you.
We also use similar technologies such as pixels, web beacons, and local storage to collect information about your browsing activities.
2. Cookie Categories
We categorize our cookies as follows:
Necessary Cookies
These cookies are essential for the website to function properly. They enable core features like security, session management, and accessibility. You cannot disable these cookies.
Analytics Cookies
These cookies help us understand how visitors interact with our website. They collect information about page views, time spent on pages, and navigation patterns. This helps us improve our website.
Marketing Cookies
These cookies are used to track visitors across websites and display personalized advertisements. They also help us measure the effectiveness of our advertising campaigns.
3. Cookies We Use
Below is a detailed list of all cookies and tracking technologies we use:
Necessary Cookies
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| XSRF-TOKEN | wilco.web | Security token to prevent cross-site request forgery attacks | Session | HTTP Cookie |
| laravel_session | wilco.web | Session management and user authentication | 2 hours | HTTP Cookie |
| cookie_consent | wilco.web | Stores your cookie consent preferences | 1 year | Local Storage |
Analytics Cookies
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Used to distinguish unique users by assigning a randomly generated number | 2 years | HTTP Cookie |
| _ga_* | Google Analytics | Used to persist session state across page requests | 2 years | HTTP Cookie |
| _gid | Google Analytics | Used to distinguish users for analytics purposes | 24 hours | HTTP Cookie |
| beacon_session | wilco.web (Beacon) | Internal analytics for understanding site usage (privacy-first, no PII stored) | Session | Local Storage |
Marketing Cookies
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Facebook to deliver advertisements and track ad effectiveness | 3 months | HTTP Cookie |
| _fbc | Meta (Facebook) | Stores click ID from Facebook ads | 2 years | HTTP Cookie |
| _ttp | TikTok | Used by TikTok to track ad performance and measure campaign effectiveness | 13 months | HTTP Cookie |
| _tt_* | TikTok | Various TikTok tracking cookies for ad attribution | 13 months | HTTP Cookie |
| _hjSessionUser_* | Hotjar | Set when a user first lands on a page with Hotjar to persist user ID | 1 year | HTTP Cookie |
| _hjSession_* | Hotjar | Current session data, content viewed, and forms completed | 30 minutes | HTTP Cookie |
| _hjAbsoluteSessionInProgress | Hotjar | Used to detect the first pageview session of a user | 30 minutes | HTTP Cookie |
| LeadBooster | Pipedrive | Powers the live chat widget and tracks chat interactions | Persistent | HTTP Cookie |
4. Third-Party Services
The marketing and analytics cookies are set by the following third-party services:
Google Analytics (Google LLC)
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information about pages visited, time on site, and user journey. For more information, visit: Google Privacy Policy
Meta (Facebook) Pixel
We use Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. For more information, visit: Meta Privacy Policy
TikTok Pixel (ByteDance)
We use TikTok Pixel to track conversions from TikTok ads. For more information, visit: TikTok Privacy Policy
Hotjar
We use Hotjar to understand user behavior through heatmaps and session recordings. Hotjar may record your interactions with the website (mouse movements, clicks, scrolling). Sensitive data like passwords are automatically masked. For more information, visit: Hotjar Privacy Policy
Pipedrive
We use Pipedrive LeadBooster to power our live chat widget. For more information, visit: Pipedrive Privacy Policy
Klaviyo
We use Klaviyo for email marketing campaigns. When you subscribe to our emails, your data may be processed by Klaviyo. For more information, visit: Klaviyo Privacy Policy
5. Managing Your Cookie Preferences
You can manage your cookie preferences in several ways:
Our Cookie Banner
When you first visit our website, you'll see a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking "Manage Cookie Preferences" in our footer.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Privacy" or "Security" section of your browser. Note that blocking all cookies may affect website functionality.
Opt-Out Tools
• Google Analytics: Download the opt-out browser add-on
• Facebook: Adjust your ad settings
• Hotjar: Opt out of Hotjar tracking
6. Data Retention
We retain cookie data for the following periods:
• Necessary cookies: Session or as needed for functionality
• Analytics cookies: Up to 26 months (Google Analytics default)
• Marketing cookies: Varies by provider (see table above)
When cookies expire, they are automatically deleted from your device.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page and update the "Effective Date" above.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
WILCO WEB, LLC
Email: privacy@teamwil.co
Website: teamwil.co
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