For plumbers, HVAC, salons and small offices
AI that does a real job in your business.
I build and run the AI that answers your missed calls, follows up on leads, and clears your inbox. Anything with a price or a promise waits for your OK.
Then a $950 review, credited toward the build. Founding clients: 5 of 5 left. The Build balance is due only when it's live.
Missed call from (917) 555-0142
Hi, this is Marco's Plumbing. Sorry we missed you. What's going on?
Water heater is leaking, need someone tomorrow morning
Got it. I've sent this to Marco. He'll confirm a time with you.
YES
Sent to Marco to approve. Nothing is booked until he taps OK.
Example thread. Not a customer record.
Solving the jobs that eat an owner's day.
Missed calls texted back in 30 seconds
- Call
Missed call from (917) 555-0142
- AI
Texted back: "Hi, this is Marco's Plumbing. What's going on?"
- Customer
Water heater is leaking, need someone tomorrow
- AI
Proposed 8:30 am tomorrow. Waiting for you.
- You
You confirm the booking.
New leads answered inside a minute
- Form
Quote request from the website
- AI
Replied with a short question about the job
- Lead
Tuesday afternoon works best
- AI
Proposed Tuesday, 2:00 pm. Waiting for you.
- You
You take the call.
Routine email answered, people-only mail set aside
- Email
Do you take walk-ins Saturday?
- AI
Answered from your posted hours
- Email
Message from your accountant
- AI
Set aside for you. Not answered
- You
You read only those.
Quotes drafted from your own prices
- Request
Quote to replace a 50-gallon water heater
- AI
Read the job notes and your rate sheet
- AI
Drafted a three-line quote in your format
- AI
Draft held. Nothing sent yet
- You
You approve before it sends.
One system. Every job in it.
Each job runs in the same place, reports to one dashboard, and hands off to you only where you said so.
See pricesFixed prices. Stop after any step.
Written scope, nothing locked in. Every step stands on its own.
Review
$950
After a free 15-minute call: a 60-minute session and a written plan for your top three jobs, with a price for each. You bring your average job value and any call numbers you have. No logins. Credited toward the build within 30 days.
Build
from $4,500
One job, built to a written scope and switched on only when you say. The price is fixed before I start. Your number, customer list and every account stay in your name. If I stop, it keeps running and any developer can take it over; the handover doc is part of the Build.
Run
from $1,200 /mo
Month to month, cancel any time. I monitor it, fix it, update the wording and price sheets, and review the numbers with you monthly. AI and phone provider fees are billed to accounts in your name at the provider's own price, so there is nothing for me to mark up.
Software
from $15,000
Your own app or customer portal, when a Build is not enough. From $15,000, quoted after the review.
If it fits, the $950 review comes next, credited toward the build.
One developer. No handoffs.
An agency sends a salesperson, then a junior. I write the code, I answer the phone, and I fix it when it breaks. I've been building software for 23 years and shipped 100+ products. I was a founding-team engineer on Spot, acquired by NetApp in 2020. wilco.web has done small-business work from New York since 2010.
This site runs on what I sell: the form below creates a lead record, sends you a welcome email, and pings my phone with where you came from.
Some of the businesses I've built software for
Questions I get on the first call
Where do I start?
A free 15-minute call. We pick the one task that costs you the most time or the most missed money, and I build only that.
Does it send anything without my approval?
It only sends wording you approved during setup, like the first reply to a missed call or a new lead. Anything with a price, a promise, or a time slot waits for your OK. Every message is logged, and one setting pauses it.
Will it make things up?
It answers from your own documents and prices, hands off to you when it is unsure, and logs everything so you can check.
Is my data safe?
Your customer data is used only to do the job. I choose providers whose business terms say they do not train on your data, and before we start I give you a written list of each one and what it can see.
What happens to my phone number?
It stays yours. Whether unanswered calls forward to a second line or your phone system sends a notice depends on what you use today, and we settle that on the review call before any build. I never port or change your number without your written OK.
Why not just use ChatGPT?
ChatGPT is a tool you operate. This is a worker that runs without you, connected to your phone, calendar, and inbox.
Why not a $49 a month AI receptionist?
If a phone bot is all you need, use one. I build the part they skip: it connects to your calendar, your price sheet, and your customer list, and it holds anything uncertain for your OK.
Will I talk to a real person?
Yes, me, from the first call to the monthly review.
What if I want out?
Run is month to month, cancel any time. Your phone number, customer list and every account stay in your name, so it keeps working without me. One setting pauses it.
What does it cost?
A free 15-minute call first. Then a $950 review, credited toward the build if you go ahead within 30 days. Builds start at $4,500. Run is from $1,200 a month, month to month. Custom software starts at $15,000.
Pick the task you hate. I'll build the AI that handles it.
- First. I read it myself and write back with a time for a free 15-minute call.
- On the call. We find the one job worth building. No charge, no obligation.
- After. If it fits, the review: 60 minutes and a written plan for your top three jobs. $950, credited toward the build within 30 days. You decide what, if anything, to build.